Bundle / Kit

The Double Cleanse Kit

Duelle + Rose Jelly. Cleanses morning, removes makeup at night. The foundational ritual most Indian routines are missing.

MRP
1,249 (10% off from 1,398)
Products
Duelle + Rose Jelly
Audience
New-to-brand, double-cleanse curious, makeup wearers
Angle
The one ritual most Indian routines skip
Length target
35 to 50 seconds
Channel
Paid Meta + IG organic

01 Hook bank 25 options Scripted

Ritual / education
  1. "Most Indians skip the second cleanse. That's why your skin doesn't look the way you want."
  2. "Korean skincare built itself on double cleansing. Indian skincare skipped it."
  3. "One cleanser is not enough. Here's why."
  4. "If you wear sunscreen every day, you need two cleansers at night. Not one."
Problem-aware
  1. "If you break out despite a 10-step routine, your cleanse is where it's failing."
  2. "Residue from sunscreen is the number one cause of clogged pores in India. Most people don't remove it properly."
  3. "Makeup remover wipes are worse for your skin than your makeup."
  4. "Your morning cleanser and your night cleanser should not be the same product."
Value / kit logic
  1. "The full double cleanse ritual, 10% off, under 1,300."
  2. "Two cleansers from the same brand, designed to work together. That's rare."
  3. "One for mornings. One for nights. Zero compromise."
Sensory / demo
  1. "Gel in the morning. Jelly at night. This is the feeling."
  2. "Watch both textures side by side. Morning Duelle, evening Rose Jelly."
  3. "Two cleansers, one ritual, no tightness either time."
Curiosity
  1. "Why my dermatologist told me to stop using one cleanser for the whole day."
  2. "The reason my skin looks better in 14 days has nothing to do with a serum."
  3. "If I could only fix one step of my routine, it would be this."
Time-bound
  1. "Added the second cleanse for 14 days. Here's what changed."
  2. "One week of this ritual. My skin feels like skin again."
Category callout
  1. "Indian skincare finally has a double cleanse duo designed for Indian climate."
  2. "Most cleanser bundles are just two sizes of the same thing. This one is two different products."
POV / confessional
  1. "I was a one-cleanser person for 10 years. This kit changed my mind."
  2. "The kit I'd give a younger me if I could go back."
  3. "The gift I've been sending to everyone who asks about my skin."
  4. "If you told me a cleanser kit would change my skin, I wouldn't have believed you. Here we are."

02 Body brief Briefed

Three kit truths
Sensory cue
Three landmines

03 CTA Locked

"The Plenaire Double Cleanse Kit. Link in bio if you want to try it."